ASICS GEL-Neo33

ASICS GEL-Neo33 gives runners the perfect combination of lightweight running and performance technology. VITRO found the perfect way to illustrate this concept: creating a shoe that’s lighter than air, and larger than life.

[“Launch” :30 by Vitro. See below for Credits]

Print executions for the GEL-Neo 33 also take an unconventional approach to demonstrate how stability and lightweight technology exist in perfect balance.

[GEL-Neo33 by Vitro. See below for Credits.]

The GEL-Neo33 campaign also extends to creative retail and point of sale installations.

For more information or to schedule interviews:

John Hickman: johnh@vitroagency.com    m 720-291-9003

Matt Van Hoven: mattv@vitroagency.com    m 651-470-1311


Credits: “Launch” :30

John Vitro- Executive Creative Director
KT Thayer – Creative Director
Schuyler Vanden Bergh – Copywriter
Kevin Lukens – Art Director
Mickey Strider – Director of Broadcast

Director
Marcus Nispel

Production Company:
MJZ

Editorial:
UNION Editorial

Music:
“The Temporary Blues”
Performed by The Features

Credits: Print and Retail

John Vitro- Executive Creative Director
KT Thayer – Creative Director
Schuyler Vanden Bergh – Copywriter
Kevin Lukens – Art Director
Mike Brower – Director of Design


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About vitropress

Communications Director, VITRO
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