Over your burrito quota for the year? Tired of the circular cycle of pizza? PF Chang’s is breaking America out of the mid-day rut with their new lunch menu. To get the word out, VITRO designed the first national TV campaign ever for PF Chang’s China Bistro.
Burrito Boredom :15
To publicize the launch of PF Chang’s new lunch menu, Vitro had to move fast. After the new lunch menu debuted in the Phoenix test market, Vitro had less than four weeks to produce an integrated TV, radio, print and digital campaign. When the advertising went live, results in Phoenix were astounding: sales increased more than 20% with restaurant traffic up 40%.
Pizza Cycle :15
194 Sandwiches :15
Creative Chairman: John Vitro
Creative Director: Elliott Allen
Copywriter: Schuyler Vanden Bergh
Art Director: Kevin Lukens, Paul Lambert
Director of Broadcast: Mickey Strider
Editor: Dave Friz